It doesn't matter if your business is about selling products on-line or in person, having e-commerce on your website can be an important part of your business plan. Although it's never been easier to set up an e-commerce store, you need to be ready before you're open for business to the world.
Are You Selling, Showing Or Just Taking Payments?
Technically, e-Commerce is really about making on-line transactions. That transaction can be purchasing a physical item that needs to be shipped, or purchasing a downloadable item. E-Commerce can also be about payments for services or a subscription. And, although it doesn't involve money, having an on-line catalog is close enough to be considered e-commerce.
In general, developing an on-line store is like opening a new branch of your business -- you must invest some time and effort to get it right!
Three Things to Think About
E-commerce sites are different than regular websites because they are far more interactive. First of all, you need to display your products so people want them, then set up a way to pay for the item, and lastly, you need to figure out how to get the product to them.
It doesn't matter if you're selling one product or thousands, your website needs to sell! That visitors to your site must be able to quickly find what they are looking for, get all the information they need about it and be confident about paying for it.
This means having a well organized site with good product images and descriptions. If you are dealing with a lot of products, having a system making it easy to update product images and information is a must.
Stock levels are something else to consider. Your e-commerce system know what to do if stock levels get low. Are back-orders ok, or should the item not be displayed? Speaking of stock, some business have an inventory/accounting system already in place and would like their virtual store to integrate with that.
Working Websites can help you with all these issues. We will discuss your business needs for the store and find the best way to set up the store, products, pictures and descriptions.
No matter how good your products look, people need to be confident enough in your site to give you their money. This is where payment systems such as PayPal, Stripe or Beanstream come in. Your site should integrate with a system so you don't have to worry about credit card security and bad payments. Each system has it's pros and cons as well as costs. Working Websites will work with you to figure out which payment system is best for your business and customers and then implement it.
Shipping & Delivery
Now you need to deliver the goods. Whether it's a downloadable product or something that needs to be sent off in a box, Working Websites can help you come up with the best system for your product. We can provide software that will calculate shipping costs or make the item available for download.
Integration With Other Programs
Some businesses already have an accounting program or software that manages stock levels. In many cases, Working Websites can integrate the e-commerce site with an existing system. This makes it easier to manage your products and sales in one place.
Need More Info?
If you'd like more information on how to set up an e-commerce site or just take payments on-line, Contact Us.